“It matters, because you finally found the courage to stay. Or, to walk away. It matters because you finally learned why decisions were made. It matters in lifting your arms because you finally understand where you stand in life, with yourself. It is a life returned to you. A Life you have always deserved.”

I’m excited to announce I’ve taken a position at Aveda Institute as an educator, teaching hopefuls and preparing them for their skin care journey.

The student has become the teacher. Sometimes life brings you full circle to a place you have been before just to show you how much you’ve grown.

Today we’d like to introduce you to Johnny Flores.

Starting a business was a longtime dream that I hoped to achieve in the long run. I wanted to hone my skill set and learn every facet regarding skincare and aesthetics. The business side of this industry is extensive and multi-level ranging from private spas, corporate hotels, franchises, med spas, etc. The amount of knowledge that I acquired throughout these experiences was rewarding and beneficial to my growth. During this entire development of character building and expansion, I had one thought that resonated the most with me. Freedom. The freedom of expression with my craft in every form that it could take me. I had many doors closed; many chapters ended, and the moment that I started to believe in myself, and trust in my truth, the best doors opened. Becoming an entrepreneur is the most challenging phase of my life that I knew I was ready to embark on.

We’re excited to introduce you to the always interesting and insightful Johnny Flores. We hope you’ll enjoy our conversation with Johnny below.

Pragmatic and direct in my approach, I believe there’s always an answer to address skin concerns without breaking the bank. Affordability from services to products that pack a punch is at the forefront of how I care for clients. The misconception regarding if it’s “expensive” than it must work better is an outdated perception. Most of the active ingredients found in an off-brand skin product are identical to the ones sold in a fancy boutique. Most services are being presented with a 50 percent mark up when in reality they can cut that in half and still provide exceptional quality with a profit. Combining these honest ideals, I was able to get client retention with loyal package members. The skincare industry has to adjust to this new era of practicality with self care and I intend to continue to bring that to the DFW market.

We had the good fortune of connecting with Johnny Flores and we’ve shared our conversation below.

Hi Johnny, what was your thought process behind starting your own business?
Starting a business was a long time dream, that I hoped to achieve in the long run. I wanted to hone my skill set and learn every facet regarding skincare and aesthetics, The business side of this industry is extensive, and multi level’d ranging from private spas, corporate hotels, franchises, med spas, etc. The amount of knowledge that I acquired through out these experiences was rewarding and beneficial to my growth. During this entire development of character building and expansion, I had one thought that resonated the most with me. Freedom. The freedom of expression with my craft in every form that it could take me. I had many doors close, many chapters end and the moment that I started to believe in myself, trust in my truth, the best doors have opened. Becoming an entrepreneur is the most challenging phase of my life that I knew I was ready to embark on.

Today we’d like to introduce you to Johnny Flores.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I moved to Dallas hoping it would lead to better opportunities and would motivate me to be the best version of myself. I knew I wanted to inspire individuals and make them see themselves how I viewed them; which lead me to the Esthetics Industry. I’ve partaken in all aspects of the industry regarding vocational schooling (Aveda Institute), varies technique/skill certifications, corporate, private, & hotel spas. After my 9+ years and extensive experience I realized that it’s time that I became my own boss. Why not? The Lgbtq community helped hone my marketing skills from volunteering with the resource center, varies charities, working with club owners to throw elaborate parties and the night scene aspects that everyone knows I love. I’m deciding to jump right in and hopefully it treats me quite lovely like the Dallas community has.

Del Carmen Skin is named after my mother who without a doubt has motivated me to be my best self. She also has taught me there is no other beauty like effortless beauty. Being humble and simplistic is the ultimate sophistication and that embodies everything that this brand will be. I’ve had many strong women in my life who have imprinted a heart print on my soul and this new venture will have them in mind.